Privacy Policy - Al Sultana

Al Sultana Beauty Store Last updated: 11/07/2026

Al Sultana Beauty Store (“Al Sultana”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This policy explains what we collect, how we use it, and the choices you have when you visit alsultana.me, message us, or place an order.

By using our website or ordering from us, you agree to the practices described below.

1. Who we are

Al Sultana Beauty Store is a beauty and wellness retailer based in the United Arab Emirates. For any privacy question, contact us at contact@alsultana.me or +971 50 202 0465.

2. Information we collect

Information you give us:

Name, phone number, email address and delivery address,
Order details (products purchased, quantities, order value),
Messages you send us via WhatsApp, email, our contact form or social media,
Any information you choose to share when asking for product advice.

Information collected automatically:

Device and browser type, IP address, and general location,
How you use our website (pages viewed, links clicked) through cookies and similar technologies (see Section 5).

Payment information:

We do not collect or store your full card details. Payments are processed securely by our payment provider and, where applicable, are handled directly between you and them.

3. How we use your information

We use your personal data to:

Process, deliver and confirm your orders,
Communicate with you about your order and respond to enquiries,
Arrange delivery through our courier partners,
Handle returns, refunds and customer support,
Improve our products, website and service,
Send you offers and updates where you have agreed to receive them (see Section 4),
Prevent fraud and meet our legal obligations.

4. Marketing communications

We only send marketing messages (by email, WhatsApp or SMS) if you have opted in. You can unsubscribe at any time by using the opt-out link, replying “STOP”, or emailing contact@alsultana.me. You will still receive essential messages about orders you place.

5. Cookies & tracking

Our website uses cookies and similar technologies to keep it working, remember your preferences, measure traffic, and show relevant ads. This may include analytics and advertising tools such as Google Analytics/Ads and the Meta (Facebook/Instagram) Pixel. You can control or disable cookies through your browser settings; some features may not work without them.

6. How we share your information

We do not sell your personal data. We share it only with trusted parties who help us run our business, including:

E-commerce platform (e.g. Shopify) that hosts our store,
Payment providers who process your transactions,
Courier and delivery companies to fulfil your order,
Messaging and marketing tools (e.g. WhatsApp/Meta) to communicate with you,
Analytics and advertising partners (e.g. Google, Meta),
Authorities or advisors where required by law.

These parties may only use your data to provide their service to us.

7. International data transfers

Some of our service providers may store or process data outside the UAE. Where this happens, we take reasonable steps to ensure your data is protected to a standard consistent with applicable UAE law.

8. Data retention

We keep your personal data only as long as needed to provide our service, meet legal, tax and accounting obligations, and resolve disputes — after which it is securely deleted or anonymised.

9. Security

We use reasonable technical and organisational measures to protect your data against loss, misuse and unauthorised access. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Your rights

Subject to applicable UAE law, you may request to:

Access the personal data we hold about you,
Correct inaccurate or incomplete data,
Delete your data,
Withdraw consent to marketing or data processing,
Object to or restrict certain processing.

To exercise any of these rights, email contact@alsultana.me. We may need to verify your identity before acting on your request.

11. Children’s privacy

Our website and products are intended for adults. We do not knowingly collect data from anyone under 18. If you believe a minor has provided us data, please contact us and we will delete it.

12. Third-party links

Our website or messages may link to other sites. We are not responsible for the privacy practices of those sites; please review their policies.

13. Changes to this policy

We may update this policy from time to time. The version published on alsultana.me at the time you use our service applies, and material changes will be posted here with a new “Last updated” date.

14. Contact us

Al Sultana Beauty Store Email: contact@alsultana.me WhatsApp: +971 50 202 0465 Based in: Dubai & Abu Dhabi, United Arab Emirates

This policy is provided in line with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and related regulations. It is a general template and not legal advice; we recommend having it reviewed against your specific operations before publishing.